At a glance
- Founded
- 1597royal land grant to plant vines and make wine and aguardiente
- Winemaking
- Christian Rojas, technical director
- Vineyard
- about 4,900 ft (1,500 m)
- Grapes
- Cabernet Sauvignon, Merlot, Tempranillo, Syrah, Malbec, Chardonnay
- Style
- age-worthy reds · Parras Shiraz · organic grape line
- Visits
- Open to the public
- Hours
- Every day, 10 a.m. to 6 p.m.
The house
Editorial review · reviewed on October 11, 2026On August 19, 1597, the governor of Nueva Vizcaya granted Lorenzo García lands in Parras and permission, with authorization from Philip II, to plant vines and make wine and aguardiente. On that grant the Hacienda de San Lorenzo was built, and on the strength of that document Casa Madero presents itself as the oldest winery on the continent.
The hacienda had thirteen owners before 1893, when Evaristo Madero, patriarch of the family that gave it its present name, traveled to Europe and bought the San Lorenzo y Mexique company, and with it the property. For decades the house winemaker was Francisco Rodríguez González, and today technical direction is led by Christian Rojas.
The vineyard is at about 4,900 ft (1,500 m) in elevation, in a dry, semi-warm climate with hot afternoons that cool as night falls. The soils, of marine origin and Mesozoic age, mix clay and limestone and hold water well. Part of the plots is certified organic by USDA Organic and BCS Öko Garantie.
The tour enters the oldest areas of the winery, where presses from 1808 and barrels more than half a century old are preserved. The pairing lunch is served at the hacienda, with a seasonal menu from the chef, and the house's bottles are sold at the hacienda shop.
The wines
Barrel-aged reds, mostly Cabernet Sauvignon, Merlot, Tempranillo, and Syrah, which the house calls Shiraz. It has a line made with certified organic grapes and rounds out the range with Chardonnay, rosé, and a sparkling wine.
Red
Casa Madero 3V
Cabernet Sauvignon, Merlot, Tempranillo
Twelve months in French and American oak barrels. According to the house, the 2023 vintage was chosen best Mexican wine at Citadelles du Vin, in France.
Red
Gran Reserva Shiraz
Syrah
Successor to the Shiraz Casa Grande. The 2013 vintage won Grand Gold and the title of best wine of Mexico at Mundus Vini 2017.
Red
Cabernet Sauvignon de uvas orgánicas
Cabernet Sauvignon
Made with grapes from the house's certified organic vineyard.
White
Casa Madero Chardonnay
Chardonnay
Sparkling
Vino Espumoso Casa Madero
Grapes it works with
- Cabernet Sauvignon
- Merlot
- Tempranillo
- Syrah
- Malbec
- Chardonnay
- Soils
- clay and limestone of marine origin
- Vineyard
- dry, semi-warm climate with a wide temperature swing
- In the vineyard and the cellar
- certified organic vineyard (USDA Organic and BCS Öko Garantie) in part of its plots
What to taste
3V, a blend of Cabernet Sauvignon, Merlot, and Tempranillo with a year in barrel. According to the house, its 2023 vintage was chosen best Mexican wine at the French competition Citadelles du Vin.
Why go
The 1808 presses and half-century-old barrels of the Hacienda de San Lorenzo, and at the end a tasting of three wines or a lunch at the house restaurant.
Awards
- Grand Gold (Best of Show Mexico)Mundus Vini · Gran Reserva Shiraz 20132017
- GoldConcours Mondial de Bruxelles · Shiraz Casa Grande 20012004
The visit
Receives visitors. Confirm the hours before you go.
Offers:TastingsToursRestaurantLodgingShopWorkshops
Tastings and tours
Hours
- Monday10 a.m. to 6 p.m.
- Tuesday10 a.m. to 6 p.m.
- Wednesday10 a.m. to 6 p.m.
- Thursday10 a.m. to 6 p.m.
- Friday10 a.m. to 6 p.m.
- Saturday10 a.m. to 6 p.m.
- Sunday10 a.m. to 6 p.m.
Hours for the Hacienda San Lorenzo shop, according to the house. Tours, tastings, and lunches have their own hours, so confirm them before you go.
Hours are subject to change. Confirm with the winery before your visit.
The shop is open every day. For lunches, workshops, and private experiences you must book with the house.
Lodging and amenities
Hotel: Hacienda San LorenzoLodging inside the hacienda. According to the house, it is reserved for groups with a minimum of ten rooms.
- Restaurant
- Wine shop
- Museum
- Fire pits
Other activities
- walks through the vineyard
- wine workshops
- tour of the hacienda and its organic garden
- bonfires and musical performances
Events
Every year
- Temporada de Vendimias de Coahuila (Coahuila's harvest season)July to September. The house took part in 2026
The dates of each edition are confirmed with the winery. The ones already announced are on the wine calendar (in Spanish).
Getting there
Highway 102 from Paila to Parras, km 18.5 marker, at the Hacienda San Lorenzo
Carretera 102 de Paila a Parras, kilómetro 18.5, Hacienda San Lorenzo, Parras de la Fuente, Coahuila · Get directions ↗ (opens in a new tab)
Open the driving route in Google Maps:
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Frequently asked questions
Can you visit Casa Madero?
Receives visitors. Confirm the hours before you go.
What can you do at Casa Madero?
Offers tastings, tours, a shop, and workshops. Tastings are for guests 18 and older.
What are the hours at Casa Madero?
Every day, 10 a.m. to 6 p.m. Hours can change. Confirm with the winery before your visit.
How do you get to Casa Madero?
Casa Madero is at Carretera 102 de Paila a Parras, kilómetro 18.5, Hacienda San Lorenzo, Parras de la Fuente, Coahuila. Highway 102 from Paila to Parras, km 18.5 marker, at the Hacienda San Lorenzo. The Get directions button on this page opens the place in Google Maps.
Does Casa Madero have a restaurant?
Yes, it has a restaurant.
Can you stay at Casa Madero?
Yes, it has its own lodging: hotel (Hacienda San Lorenzo).
