Vinícola Emevé

The house

Editorial review · reviewed on October 11, 2026

Eme, ve: said out loud in Spanish, the name spells out the initials M and V, for Mario Villarreal. Villarreal came from other businesses when he decided to enter grape growing in Guadalupe Valley (Valle de Guadalupe), and his winery still carries that personal stamp.

The first vines were planted in 2004 and the first wine came out in 2006, but for a couple of years it was served only among family and friends. In 2008, convinced by the response, Villarreal decided to sell it. The vineyard began with Cabernet Sauvignon, Syrah, Cabernet Franc, and Merlot, later added Tempranillo, Malbec, and Chardonnay, and today the house farms 44 acres (18 hectares).

Since 2013 the winemaking has been in the hands of Daniel Lonnberg, a Chilean from Santiago trained at the University of Chile, who oversees all the lines. He created Isabella, the young white that became one of the house's best-known labels alongside Los Nietos, its Bordeaux-style blend. The 2014 vintage of Isabella won a gold medal at Ensenada Tierra del Vino in 2015.

The shop is large, has a private room, and offers tastings of three wines, from the most awarded to the reserves, with something to eat, as local rules require. Los Nietos is the natural way into its style. Beyond those two, the house bottles a single-variety Malbec and a Chardonnay. According to the information we reviewed, it closes on Mondays and opens Tuesday through Sunday.